Nike Mind 001 is where performance begins before movement.

Built on the belief that the mind is the first muscle, Mind 001 represents Nike’s next evolution in human performance—technology designed to sharpen focus, regulate pressure, and unlock consistency under intensity. It fuses neuroscience, adaptive feedback, and athlete-first design to train mental resilience with the same precision as physical form.

This is not mindset as a slogan.
This is mindset as technology.

Nike Mind 001. Think faster. Perform deeper.